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Frictionless Partnerships are the Final Frontier in B2B

GenAI will make it possible for anyone to quickly build effective revenue partnerships that scale.

Let’s take a trip to that future — a place we call:

#PlanetCosell

#PlanetCo-sell

Partnerships are hard today

Marketing to & with partners

Each partner requires unique goal and strategy alignment, budget allocation, content creation, and attribution tracking.

Connecting Partner Systems

Often juggling multiple systems to account for varying data structures, IT architecture, and workflows.

Measuring Partner Impact

Updating and consolidating data from multiple systems and pipeline stages is a manual and time-consuming process.

Enabling the Field Team

Identifying challenges and developing a unique curriculum for each partner requires constant attention and effort.

Partner teams are
resource-limited.

Partner teams rarely have the budget or headcount as other departments, and influencing other departments and external teams is an incredibly difficult motion to scale.

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a blue circle illustration with the word marketing on it
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Partner Teams

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Even mission critical partner teams struggle to bring two businesses together to realize their partnership potential.
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Marketing
two aliens sitting at a table with a laptop
Marketing
An astronaut and an alien on the moon.

Partner Teams

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Ops
a man in an astronaut suit is working on a satellite dish
Ops
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Sales
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Sales
Even mission critical partner teams struggle to bring two businesses together to realize their partnership potential.
Current ability to build
Partnership Potential
Partnership Potential
Even mission critical partner teams struggle to bring two businesses together to realize their partnership potential.

What if partnerships
were easy?

Welcome To

Welcome To

Planet cosell

This future is powered by Co-Sell Depth AI, which can understand and incorporate partner-specific objectives to fill all the resource gaps in GTM.

“Imagine a world where your GenAI co-pilot plugs the gaps in your conversations with partners, accelerates & enhances your GTM objectives, and ultimately enables you to win more deals.”

Jessica Kosmowski
Global Ecosystems & Alliances Leader, Deloitte

"By integrating GenAI into our workflows, we can enhance our collaboration with AWS, drive innovation, and achieve greater success. GenAI’s capabilities empower partner leaders to operate more efficiently, effectively."

Brett Fountain
Head of Partners and Alliances - Cloud Thor, Posit

“Finding the right partners, building a great value proposition, account mapping, reporting, enablement. All of these responsibilities and more are going to be enhanced and improved because of AI.”

Asher Mathew
CEO, Partnership Leaders

“Automation has saved me 20-30% of my day, which I can focus on strategic efforts. I'm not going to get a new person hired this year, but I'm hopeful that WorkSpan will help me with the Copilot."

Abhishek Reddy
VP Partner Strategy & Ops, DataStax

“Now everyone in partner facing roles can more effectively do their jobs from GTM to Co-Sell to Operations and more. ‘Doing more with less,’ just got easier!”

Vince Menzione
CEO, Ultimate Partner

“Imagine a world where your GenAI co-pilot plugs the gaps in your conversations with partners, accelerates & enhances your GTM objectives, and ultimately enables you to win more deals.”

Jessica Kosmowski
Global Ecosystems & Alliances Leader, Deloitte

"By integrating GenAI into our workflows, we can enhance our collaboration with AWS, drive innovation, and achieve greater success. GenAI’s capabilities empower partner leaders to operate more efficiently, effectively."

Brett Fountain
Head of Partners and Alliances - Cloud Thor, Posit

“Finding the right partners, building a great value proposition, account mapping, reporting, enablement. All of these responsibilities and more are going to be enhanced and improved because of AI.”

Asher Mathew
CEO, Partnership Leaders

“Automation has saved me 20-30% of my day, which I can focus on strategic efforts. I'm not going to get a new person hired this year, but I'm hopeful that WorkSpan will help me with the Copilot."

Abhishek Reddy
VP Partner Strategy & Ops, DataStax

“Now everyone in partner facing roles can more effectively do their jobs from GTM to Co-Sell to Operations and more. ‘Doing more with less,’ just got easier!”

Vince Menzione
CEO, Ultimate Partner
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Life on Planet Cosell

Your Co-Sell Copilot has taken over the menial work in partnerships so you can spend your time on the most impactful parts of partnerships: relationships, curiosity, and strategy.

AI-Built Partner Programs:

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Onboard faster with an AI-trained on your partner’s handbook and best practices, seamlessly integrate systems and match customer and account records, and craft scalable, compelling "better-together" stories that align both internal and external teams.

AI-Streamlined Partner Workflows:

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Your Copilot removes duplicates and errors in opportunity matching, creates and manages GTM tasks across teams, syncs opportunities across all systems, and analyzes metrics to improve lead prioritization and win rates.

AI-Accelerated Partner Revenue Growth:

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Grow quicker with better partner pipeline and revenue forecasts, smart recommendations and collateral for sales teams, and instantly generated deep, qualitative and quantitative partnership insights based on shared data and trends to share with exec stakeholders.
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a blue circle illustration with the marketing ops on it
a blue circle illustration with the word ops on it
a blue circle illustration with the word ops on it
a blue circle illustration with the word sales on it
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360 Contextual Partner
Relationship & Strategy
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Marketing
two aliens sitting at a table with a laptop
Marketing
an alien holding a miniature sattelite
Ops
three astronauts in outer space holding drinks
Sales
a man in an astronaut suit is working on a satellite dish
Ops
a group of three alien standing next to each other
Sales
Relationship & Strategy
Partnership Potential

WorkSpan is on a Mission to Build Planet Cosell

Our mission is to create a frictionless future where businesses cooperate anywhere there’s opportunity in the market.

We make AI powered software that helps you drive more revenue with your important partners.